A screenshot of Tagger Media data about Porsche

[phonenumber]

A screenshot of comments on Porsche's TikTok post featuring @Jaadie, a stylish elderly influencer. The comments were overwhelmingly positive, with users commenting their love for his looks.
User comments—both on the influencers’ pages and their own—suggests fans jordan b2b leads of the brand are loving it. These influencer partnerships are helping Porsche create their own cultural moments and reach younger consumers.



A screenshot of the TikTok comments section on @Paquito_TheCat's video about Porsche. Users replied that this collab was something they didn't know they needed and just makes sense.
Porsche’s quirky TikTok content helps them soar past auto industry competitors on social media. So far this year, Porsche’s influencer marketing content delivered $56 million in earned media value, according to Sprout Social Influencer Marketing data from January 1 to March 5, 2024. Porsche is driving more engagements and earned media value than the other top three auto brands on social, according to Sprout Influencer Marketing data.
which demonstrates the total number of profiles, posts, engagements, engagement rate and earned media value.
The play: Highly edited, promotional content is not the best use of any brand’s influencer content efforts. Especially when all your competitors are doing it. It’s important to find influencers who can present your product in new and creative ways.

Reformation: Vote in style this election year
In a stunning move that took the internet by storm, Reformation named political icon Monica Lewinsky the face of their new campaign, “You’ve Got the Power,” in partnership with Vote.org. The campaign is meant to encourage voter awareness, while launching a new line of elevated workwear with “strong silhouettes, excellent tailoring and sustainable deadstock materials.”