This is essential to maximizing your ROI

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You can use your personal account. Send a shipment and see if it is displayed correctly. Another way is to develop an A/B test for both content and subject. Divide your content, send one version to a percentage of your list of subscribers and another to a different percentage. In this way, depending on the results you obtain, you will choose one or the other. And remember that professional email platforms can make this decision automatically . 10.- Tracking settings How to organize an email marketing strategy Before you send any campaign, it is very important to set up the proper tracking. You must be able to evaluate the effectiveness of each strategy. To do this, follow each strategy closely and set some key metrics to define how each one performs and what results it obtains.


As you can see, defining how to organize an gmx email list email marketing strategy is simple if you know how to detect the pillars of any email campaign: Knowing how to clean your database, segment it, pay attention to aspects such as design, the copy of your messages, the subjects and the importance of testing are fundamental. Understanding why you need to create effective CTAs is very simple. And necessary. Users need some guidance when it comes to directing their actions in the digital world. What to do, where to go, what to buy and why to do it. And you, for your part, need to meet the objectives you have set for yourself, which can be summed up in conversions of all kinds. But especially in sales. In this situation, in addition to proposing numerous marketing strategies across all types of channels and platforms, effective CTAs are what give that final push that helps the user make a 100% decision.