One of the main goals of advertising is to get the most out of the money that has been invested. Advertising is generally expensive and its results are difficult to measure, especially when it comes to advertising through traditional media. Advertising through the Internet has allowed for better control of estimates. When your business invests in advertising, the main objective will be that each money invested in that advertising can improve your Google Ads campaign.
How to get an improvement in your Google Ads?
Organize each of your campaigns and your ad groups
The main purpose of ad groups in all Google Ads campaigns is to organize each of the ads with similar themes. In this way, a keyword can be chosen for each of these ad groups. These can match the text of the ad and thus achieve a higher quality ad.
If possible, create multiple ad groups
This is a very useful trick, as it will allow you to see how your israel whatsapp data campaigns are working in each of these ads. You can change the texts, titles, offers, attention-grabbing, etc. In order to compare their results and see which types of actions may work best for your advertising.
Check your landing pages
Make sure your landing page meets all the expectations with which the ad is created. If the title and description of your website include sports shoes, the user will click on it if they are interested. But if your landing page does not contain anything related to sports shoes, the user will immediately leave the website. As a consequence, Google will assign you a lower quality. Therefore, it is necessary to be precise with the services or products you are advertising.
Define what your bidding and budget strategy will be
Once the campaign is created, it is recommended that you wait a while to be able to evaluate what you should do with the bids. You can give it a margin of 15 to 30 days so that you can compare which words have achieved the most conversions and clicks and which ads have generated the highest CTR. Once this is done, you can decide whether to eliminate the words with the lowest performance.
Use a keyword planner
Keywords are very important in ads, since the closer they are to the ones that users use in each of their searches, the better the CTR of your ads will be. This results in better quality for Google. For this reason, it is important that you get to know the keyword planner. This planner is found by clicking on the Google Ads tools option, with it you can find many ideas for keywords for your ads, and you can also check statistics, search volume, bid offers, etc.
Negative keywords
It is important to choose the right keywords, and it is also important to exclude those words that will not provide any value to your campaigns. Sometimes you will notice that your ad is displayed for searches that are not relevant, or it may also happen that at the beginning you included words that simply do not work for you and it is no longer necessary to keep them.
These are what are known as negative keywords. When you can identify these types of words, you can optimize your campaign in a better way. Google Ads offers you a keywords tab on the left panel, where you can select negative keywords so you can exclude all those that you consider necessary.