Why is digital transformation necessary for SMEs?

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It is a reality that we live in a connected world. In 2017 there were more than 7 billion connected devices, and there will be more than 20 billion in 2020, from your phone to your thermostat, from your laptop to your car. So, why are you still wondering if your company needs a digital transformation?

You are already late, you should have started years ago, but first of all you should know what a digital transformation is, I am sure that this article will make it clearer for you.

To begin with, every company needs transformation, understanding transformation as the ability to adapt to current business circumstances, clients, products, services, etc. We have to live in an era in which everything is lastdatabase direct mail mortgage marketing list connected to the Internet, so the need to take advantage of the capabilities of connectivity and the evolution of tools are necessities.

If, as I mentioned before, you have not yet begun your digital transformation, you are probably late, and no matter what your business is, whether it is selling software or a fashion store, whether it is a small company or a multinational with 10,000 employees, you will be late because your competition has surely already started, has already adapted, is already transforming.

In the world of SMEs, it is even more urgent and necessary to begin this digital transformation. In large companies, movements are usually slower and more costly and the entry of new competitors is more complicated (imagine, for example, the automobile industry, new vehicle brands do not emerge and, when they do, it is difficult for them to reach the sales positions of the leaders (except for Tesla motors, which is going to be the talk of the town in the coming years) due to entry barriers, mainly investment needs. However, for us SMEs, these entry barriers are lower, so a new player can unseat us from our position, with a good strategy or simply, one that is more adapted to the current model of your business.

If our current customers are continuously connected, if the buyer journey has changed completely, if your potential users search for services on the Internet, yes, there is the possibility of improving your SME, what are you waiting for?

If your company is fundamentally commercial and your clients and potential clients are not managed through a CRM you are screwed, if you are an audiovisual production company and you do not publicize your work through social networks your clients will end up disappearing, if you sell software and you have not yet realized that cold calling without criteria and without offering value to the potential client is the new form of sale and that marketing automation will save you costs you are losing clients and money,

When you call a locksmith, do you search on Google or go down to the door to see the sticker that you surely have next to the door? Yes, my friend, that locksmith has accepted the digital transformation and it has given him a competitive advantage.

If you want to read the first article in this series, you can do so at Digital Transformation What is it? or you can go to the following posts on digital transformation by clicking on the button below.