Why use an editorial calendar?

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Well, my friend, because it is a totally essential tool to be able to organize your blog. Otherwise, it could go down the drain in a matter of days. In it, you can plan everything you want and have all the necessary pieces for writing your article well organized.

Thanks to the keywords you have chosen to include in each post, your articles will be optimized and your SEO positioning strategy, if you have done it, will be positively affected and it will be easier, or maybe even easier, for you to appear among the top positions in search engines.

Differentiate yourself from the competition by optimizing everything, and you will be able to stand out from everyone in your sector, as users will see that you have content that is targeted and appropriate for them, and they will choose you over your rivals.

If you consistently follow these guidelines when writing your posts, you will have updated diabetes mailing list loyal users as they will see that you have quality content because it responds to the needs they are looking for.

The editorial calendar also has a place within the Inbound Marketing methodology, since one of its most used resources is the blog and it requires detailed planning when addressing different buyer personas or different stages of the conversion funnel.

The blog is very important in this methodology because it is one of the techniques that can generate the most leads, and the statistics prove it:

It is estimated that there will be a 55% increase in visitors to the websites of companies that have a blog.
It is estimated that B2B companies that have a blog increase their leads by 67% per month, and B2C companies increase their leads by 88%.
Tools for creating an editorial calendar
Creating an editorial calendar is as simple as creating a calendar of tasks to do at home. You just need to know how many people there are, what topics you want to talk about, and what days of the week you are going to publish. From there, you can include other instructions depending on the objective you want to achieve.

There are plenty of templates available on the Internet that you can pick and use as you wish. There are also very handy and easy-to-use tools to create your content calendar: Google Calendar is a good example, or the templates that come integrated into WordPress, which have the added bonus of having their own plugins so you can keep your calendar in good condition. Some of the most effective are Editorial Calendar, Post Calendar or Edit Flow.

You can use our template in the cloud, or download it here. But the best thing is to start creating your own editorial calendar, which as I have already mentioned, is easier than you might imagine. Excel has always been a good planning tool for all areas, so why not give it a try?

In our template we add other elements such as the font used, the buyer persona we are targeting, etc., depending on the objectives we are pursuing. Depending on the type of company you are, you will include some or others. Now it's your turn!

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused effort.