Remember, if your website isn’t being found by your prospects online, then your business isn’t either. 5 Easy Steps to Create a Strategic Content Marketing Plan By Pulse Marketing Reading time: 3 mins Topics: Content Writing To make your marketing truly unique, create content yourself. Studies show that content marketing builds trusting relationships with current and potential clients. In fact, nearly 80% of consumers will trust your brand more if you create customized content.
will give you the tools to keep your content strategy on track and build your clients’ trust. Here are 5 steps to creating a strategic content marketing plan: 1. Set goals. What is the purpose of your content? You should russia telegram data set goals based on your answer to that questions, and those goals should be realistic and measurable. For example, rather than say you’d like to maintain a relationship with your customers through email, set a goal to have 100 new email sign-ups by the end of the year by improving the quality of your newsletter.
Your content should support your overall business goals, especially if you practice inbound marketing, which is focused on content creation. To learn more about your content’s role in inbound marketing, download our Inbound Marketing eBook. 2. Know what you’re selling and to whom. You know what products and services your business offers, but do you know who you’re selling them to? Determining your target audience can help you create content to sell your product or service to them.