7 Keys to improve the user experience of your website

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As a business owner, your website is your biggest marketing asset. It serves as a platform to promote your business and is the ultimate tool to sell yourself and your products or services. The key is in the user experience of the website.

It's as simple as using a search engine like Google because it's so easy to find web pages. And don't tell us you don't love the ease of viewing photos and videos through Instagram and TikTok .

This translates into practices, design, and features that make it easier for users to navigate a website and is what attracts traffic. User experience is also what keeps users loyal to a site.

So, what can you do to improve your website’s user experience? The first (and obvious) thing is to include it in your digital strategy and then you can consider working with an agency that offers UX design services . But if you want to try it yourself, here’s what you need to know!

7 factors to improve the user experience of your website
1. Check your website's loading speed
Have you ever been on a website that takes forever to load? You probably haven't visited it since, right?

The speed of your site is one of the most important elements to improve user experience. Today, visitors expect fast results and are not going to wait for your page to load , so you need to make sure your website loads quickly.

Do you know how to check the speed of your website? Use GTmetrix or Google PageSpeed ​​Insights , where you can test your speed so you can optimize it to the max.

2. Be consistent
Being consistent throughout your website helps visitors recognize your brand.

You can be more consistent across your entire website by using your brand colors, business seekers email database writing in the same tone, using the same fonts, and having a similar style and design throughout the site.

Inconsistencies in design can leave users confused and unsure whether they are on the same website or a completely different site.

A good way to start is by using WordPress Themes as they help to keep the brand consistent throughout the design and style of the website.

3. Ask for the minimum information
When you ask for information so that users subscribe to your newsletter, for example, you should ask for the least amount of information possible .

Most websites now only ask for name and email address, which is perfectly acceptable. However, once you start asking for more than that, the chances of someone filling out your form are greatly reduced (depending on the purpose of the form, of course!).

We live in a fast-paced world and people don't want to spend time filling out endless forms with information they know you don't need to offer them your products or services.

Make sure you only ask for information that is absolutely necessary.

4. Be responsive and mobile friendly
Your website must be able to adapt to different devices, but above all it must be mobile-friendly. There is no way around it.

People access your website not only from their laptops or desktop computers, but also through their smartphones and tablets, so it's imperative that your design loads properly on the different sized screens people use .

Additionally, Google penalizes websites that are not mobile-friendly, so if you want to appear in search results (which you definitely do!), you'll want your website to be responsive .

If we haven't convinced you enough, the probability of a user leaving your website increases 5 times when browsing on mobile devices .

Navigation on your website is how you guide visitors to your most visited pages and products. Navigation headings should use language that is easily understandable, especially for new visitors.

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You also shouldn't have too many options, as that will overwhelm the user. There's no set number you should use, but try to keep it between 3 and 7.

5. Use more white space
While you may be hesitant to use more white space, studies show that using more white space around headlines and text can increase user attention by up to 200% . This is because they only have one thing to focus their attention on, instead of being distracted by the sidebar and other content (like banner ads, which we know are very annoying!).

6. Improve categorization
Many times when users are on your website, they are looking for a specific category of content.

Provide an easy way for users to find major categories of content on your blog, for example. This will help them quickly find what they need , rather than giving up and going to a different site .

Hubspot ranks its blog topics at the top. This helps the user quickly go to all the posts on any of these topics without having to search.