genuine interest in work;
creative approach;
growing professionalism.
Any beauty salon manager should be afraid that a well-prepared, trained employee may leave for competitors. This is a normal phenomenon when a great master adequately evaluates his abilities and is interested in high income.
However, this does not paytm database mean that you should not invest in the professional growth of your employees. It is much worse if you have uninitiative, amorphous people working for you. And to keep creative masters on the salon staff, look for mutually beneficial ways of motivation.
Material motivation of beauty salon employees
Experienced managers try to develop an individual incentive system for each employee of the beauty salon. This way you can take into account the distinctive features and quality indicators of each master, retain professionals, each of whom has a certain number of clients.
Read also!
"Beauty Salon Manager: Duties and Functions of an Employee"
Read more
It is good if the general material incentive system is set out in writing and is available for your employees to review. This will allow them to strive for certain indicators in order to increase their earnings. A well-designed material incentive system for beauty salon employees is aimed at:
there was a clear connection between the performance of a specialist’s duties and his level of income;
the balance between the salon's growing profits and staff salaries was maintained.
5 main types of material motivation
Wages
Paying wages should be a clear and precise operation. A good incentive for beauty salon employees will be the ability to independently calculate the amount of their remuneration, which directly depends on the invested labor and additional efforts expended. In this case, employees will not be able to complain about a small salary, allegedly unworthy of their skill.
Bonus
A complete lack of bonuses, or bonuses without taking into account the personal achievements of employees is an unforgivable mistake that can lead to the loss of top specialists. When providing material motivation for beauty salon employees, it is necessary to take into account the results of each person's activities individually.
Opportunity to receive financial support
Unfortunately, in the life of every person there may come a difficult moment when additional financial support from the organization where he works will not be superfluous. This gives confidence to your employees, creates a sense of security, and increases their loyalty to the employer. Sometimes such motivation can be even stronger than the presence of bonus payments.
Increase
The possibility of career growth has long been regarded as one of the elements of material motivation. After all, with a new, higher position, the salary increases accordingly. Expanding the scope of an employee's authority allows you to retain a professional in your salon. Modern salons and beauty studios are introducing new positions: creative director, art manager, chief administrator, etc.
Increase for length of service
The method, once widespread in Soviet times, has become increasingly popular in recent years, including in the service sector. Beauty salon professionals are interested in working in one place in order to receive a salary increase for continuous work experience.
Percentage of revenue as a tool for motivating beauty salon employees
According to the Labor Code, the employer is obliged to pay wages to the staff twice a month. In beauty salons, as service enterprises, it is possible to use a motivational tool - a floating percentage of revenue.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience