Open Graph - take care of the appearance of links

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In simple terms, it is a protocol created by Facebook that uses appropriate meta tags placed in the head section of the page. Thanks to these tags, the content we share is displayed in the appropriate format to recipients on social networks such as Facebook, Twitter, Google+, Pinterest . The implementation of this protocol makes our page an object of the social graph .

Link before and after Open Graph protocol implementation
Example image of a shared product link on a store without Open Graph implementation :

Image of a shared link page without Open Graph implementation

Example image of a shared product link on a store with an Open Graph implementation :

Image of shared link of page with Open Graph implementation

Using the Open Graph protocol increases website traffic by up to three times
The website address that we share on a social networking site that uses Open Graph definitely taiwan telemarketing data improves interaction with the user. By specifying only basic tags such as: title, image, description, type and website address, our link to the website becomes much more attractive and trustworthy for the user. Users are more likely to click on links that present graphics and a description defining the content of the website.

There are several tools that allow us to test our website and see what the link will look like before we share it on a social networking site.

First of all, we recommend the debugging tool offered by Facebook . To use it, you must be logged into Facebook. This tool shows us the appearance of the link and what is contained in the filled meta tags.

Summary
The use of the Open Graph protocol is not complicated , one could even say that it is very simple. If you want your links to attract the attention of potential customers/recipients, it is worth spending a moment to implement Open Graph meta tags on your own site and wait for the effects!