How to make small and medium-sized enterprises (SMEs) make money?

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In many cases, capital determines the size of a business. If the capital is small, the business will start small. The larger the capital, the easier it is to start a business. Starting is not the factor that determines the success or failure of a business. In many cases, if a business wants to make money, aside from the right time, right place and right people, it also depends on the decision-makers' understanding of the business itself, market research, the use of various technologies and the implementation of strategies.

Strategy 1 of a profitable enterprise: Funding arrangement
If you have more than enough funds to enter the market, then congratulations. You are already one step ahead of others. At least when the storm comes, you can use the funds to temporarily ease the difficulties and find the right people and the right methods to attack again.

The consumption rate at the time of entry is the proportion of the startup capital consumed by the company before it makes a profit, which is usually the biggest factor in determining the success or failure of the company . The highest consumption of startup capital is generally labor wages. Whether the company makes money or not, it must pay macedonia telegram number database employees' salaries. Therefore, in addition to the company's production and operation, capital operation, and long-term planning, the allocation of human resources and organizational structure must be well established. According to the flow of these funds, we can understand the financial structure of the entire company, the marketing situation, and the future financial strategy allocation of funds. Of course, it is also necessary to prepare sufficient reserves.

Strategy 2 for profitable companies: Build a good image and reputation


A good image will be deeply rooted in people's hearts. A good image and good reputation of an enterprise will directly affect the speed at which an enterprise makes money. A good image will make customers love it as soon as they hear it and buy it as soon as they see it. It will also make the scale of the enterprise grow like a snowball. Building a good image and good reputation for an enterprise can actually be divided into four parts:

Product image: product quality, packaging design, performance, price and trademark, etc.
Employee image: the overall image that employees give to the public through their service attitude, professional ethics, and even etiquette and dress.
Public relations image: the image created by a company’s efforts in public relations activities.
Image in online media: the company’s website design, story content, user reviews on social media, etc.