Tips to avoid social media burnout

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As humans, everyone wants to feel greece b2b leads supported, especially in the workplace. Here are 8 tips to help your social media team feel seen and heard—along with a few to keep in your pocket for yourself.

Tip 1: Leave room for creative experimentation
Parvez shares that Duolingo rose to success on TikTok when there was no pressure to build on the platform. She says having space to have creative freedom and experiment not only protects mental health, but it also drives success.

“I get you need to have KPIs and accountability, but I think one of the hardest ​​things for brands to do and for people to understand is that if you take away pressure for a bit—even for a quarter—you will find success in the long run,” she says.

Tip 2: Leave ego behind and create a culture of accountability
Parvez shared a common disconnect: The youngest talent tend to drive most of the highest impact on marketing teams because they understand social. People who understand culture and shape the zeitgeist are typically younger. But this can create opportunities for exploitation.

“Am I empowering you to create more work or am I empowering you also to get rewarded for your work?,” she says.

She says social media managers get excited when their ideas are approved, and since they don’t always get that cosign, it can feel empowering at first. But, she‌ says to be mindful of entering a realm of exploitation where teams are just constantly creating, but not getting rewarded for the impact. Since the lines between empowerment and exploitation can blur fast, she encourages managers to share when they don’t understand what their direct reports are doing because it can create a culture of open conversations.