Through local influencers, they managed to connect emotionally with the spanish public, reinforcing their identity and brand values.Cam minerva brewery minerva, a local company from guadalajara, mexico, that has positioned itself as a leader in the craft beer market, has collaborated with various micro influencers and craft beer lovers to reach a young and knowledgeable audience, especially through social networks such as instagram . In , the brand launched the “minerva somos todos” campaign, inviting influencers and followers to share their experience with minerva beer and celebrate the craft beer culture in mexico.
This campaign strengthened their presence bc data philippines user list in the national market and allowed them to connect directly with their target audience, who are passionate about artisanal and local products. Daniel wellington on instagram daniel wellington has become known for its influencer marketing strategy, collaborating with thousands of micro and macro influencers in the us to promote its watches on instagram through the use of hashtags and custom discount codes, becoming one of the most successful campaigns. Conclusion influencer marketing is a powerful tool in digital marketing, especially on social media.
Through authentic and thoughtful collaborations with relevant influencers, brands can build genuine, long-term connections with their target audience. Tools like mailerlite help make these strategies more comprehensive, allowing brands to maintain the relationship with their audience beyond the initial campaign.What are push notifications? also called push messages, that are sent directly to a device from a mobile app, web browser, or operating system. Unlike other communication methods, these notifications do not require the user to be active on the app or website to receive the message.