Perform a psychographic segmentation understanding the values, lifestyle and personality of the group of people you want to reach can help you tailor your product or service to fit seamlessly into their lives. Value proposition canvas: how to use it to define your niche the value proposition canvas is a tool that allows you to identify how your product can meet specific needs of your ideal customers. The canvas is divided into two parts: ) customer map : describe the goals, problems and desires of your ideal client.
) value proposition map : here you define the bc data malaysia user list benefits your product offers and how it solves the problems or satisfies the desires of your buyer persona. By using this canvas, you will be able to clearly see if you are aligning your proposal with the expectations of your niche market. Examples of niche markets in latin america here are examples of niche markets that latin american smes have explored: vegan cafes (mexico): gracias madre café , located in mexico city, offers a vegan and organic menu, including everything from vegan coffee and bakery to breakfast and lunch options that celebrate mexican cuisine without animal-derived ingredients.
Its concept appeals to consumers who value conscious, ethical and healthy eating, aligning itself with the niche market of people interested in sustainability and well-being. Gracias madre has been able to take advantage of the growing interest in vegan food in mexico and the trend towards responsible consumption, generating a loyal community of customers who value its focus on quality, local and organic products. Sustainable fashion (argentina): animaná is a sustainable fashion brand that produces clothing and accessories with natural materials from patagonia and the andes, promoting fair trade and local crafts.