Brands that rule TikTok

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Some brands are just starting to appear on the Chinese social network, while others have been there since the beginning. As a company, you can manage your presence on the platform and give free rein to your imagination. Another way to take advantage of the network is to collaborate with influencers to carry out targeted and effective campaigns.

Whatever the field of activity, the goal is always the same: increase visibility, generate more traffic, demonstrate your expertise and develop a unique branding .

Here are some examples of inspiring brands:

NBA : 19.9 million followers with entertaining content from the players on the court.
The Washington Post : entertaining content for its 1.6 million readers.
Mac Cosmetics : backstage at fashion shows, makeup inspirations. The brand has 810.6 thousand followers.
Chipotle : a burrito channel that entertains and whets the appetite with its delicious recipes. Today it has 2.2 million followers and more than 52.1 million likes.
BMW : The German car manufacturer has created #the1challenge, which challenges influencers and users to dance with its BMW 1 Series. It has more than 1.2 million followers on its profile.
CROCS : The shoe brand collaborated with famous rapper PostMalone and launche risk managers email database d #ThousandDollarCrocs with fun and original content. Crocs now has more than 1 million followers on its profile.
Most relevant statistics on TikTok in Spain
In Spain, there are more than 1.56 million influencers active on different social networks. 37% of these influencers are located in Madrid, and the rest are mainly found in cities such as Barcelona, ​​Seville and Valencia.

The number of influencers per platform is as follows:

Instagram: 917,689 influencers
TikTok: 599,717 influencers
YouTube: 42,676 influencers
The same study on 'Brand Growth through Influencer Marketing' carried out by IAB Spain and Nielsen states that more than 60% of influencers on TikTok are women belonging to Generation Z.

As for brands, there is strong confidence in investing in influencer marketing campaigns on TikTok. Most of the companies investing in influencer marketing are in the clothing, food and travel sectors.

So, no matter your niche, this analysis of the statistics will surely motivate you to take a look at TikTok. So if your company is not yet present there, perhaps it is one of your 2023 resolutions.