Powell’s presence stands out because of her laos business email list pop culture references, realness and the joy she brings to speaking about the industry. All of her posts are relatable and fun, enough to make LinkedIn users stop their scroll and engage. (Believe us, she’s not trying to make any metaphors about B2B sales.)
A LinkedIn post from Jayde Powell that says "social pros are some of the most well-rounded creatives in the ad industry." The rest of the post explains all of the different roles social marketers play.
The play: Remember that B2B buyers, regardless of the brand they work for, are people, too. They want to connect with other humans on social, and for it to feel fun and genuine.
Whether it’s B2B or B2C, it’s still human to human
That wraps up our latest installment of the Post Performance Report franchise. Stay tuned for next month’s edition where we’ll be focusing on brands acing back-to-school marketing. In the meantime, B2B and B2C marketers alike should remember these key takeaways:
Post Performance Report Takeaways
Humanizing your brand through influencer marketing and relatable themes can help you connect more deeply with your target audience.
Immersive experiences and compelling product storytelling are effective ways to engage customers and prospects.
You can educate and entertain your followers while making your customers the hero.
And if you see a social post or campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your idea included in a future article.