You can also find user-generated content through social listening, and request permission to reshare when you find positive content about your brand.
The holidays are a perfect time to japan business email list launch a new campaign with influencers you’ve worked with before, or work with new-to-your-brand influencers. According to the 2024 Sprout Influencer Marketing Report, almost half of consumers make a purchase at least once a month because of influencer posts. You can expect that to remain true during the holidays.
Many influencers do holiday gift list suggestions that your brand may be able to be a part of. You can also craft campaigns specifically around your brand, showcasing one or more of your products or services through an influencer’s content. In this example, Danny Freeman of Danny Loves Pasta partnered with Rao’s to make beautiful, brand-themed raviolis for a holiday meal using their beloved pasta sauce.
Danny Loves Pasta's video, showing raviolis shaped and decorated like a Rao's pasta sauce jar.
There are a lot of angles to work with for holiday influencer campaigns. Beyond the common “top holiday gifts” ideas, you could create a campaign around holiday travel, meals, parties or self-care for the busiest season of the year.
Run festive contests and giveaways
With tight budgets this holiday shopping season, giving something to your followers free might be just the thing your brand needs to boost awareness of your holiday offerings. Consider running a festive contest or giveaway on your social channels, spotlighting the products or services you’re prioritizing in your holiday marketing. You can have the audience enter via comments, shares, etc. – keep in mind that the less barriers to entry, the more participants you’ll have.