By prioritizing accessibility, the Texas A&M social team creates an inclusive community that caters to all Aggies,

[shaownhasan]

An X post from Texas A&M University Twitter iran business email list account (@TAMU). The Tweet says “Whether you’re only gone for a week, or haven’t been back in years, Aggieland can’t wait to welcome you back home”. It includes an image of Albritton tower. The alt text says “The sun sets behind Albritton Bell tower and a quiet Aggieland”.

no matter their physical or cognitive abilities. Berend and her team use Sprout Social to ensure their content creates an inclusive experience for all Aggies, not just some.

“With the software we were using before, we had to do all of that natively across social channels,” explains Berend. “With Sprout we can do all of that within the platform, which makes our workflow so much easier. Plus, as social channels add more accessibility features, we’ve noticed that Sprout almost immediately has those in the back end for us to use.”

Sprout Social's compose window that show the “More Options” drop down is selected. The mouse is hovering over the “Add descriptive text” button, located in the drop down.
3. Lyft
Lyft’s approach to social media community management is a consumer and marketer favorite, because they respond to everything—complaints, jokes, random anecdotes about Lyft experiences. If you mention their brand online (with or without a tag), chances are they’ll be in your replies shortly.

A Tweet from @stinkyclownbaby that says “my Lyft driver doesn’t know I’m listening to the muppets on Spotify rn”. The @Lyft Twitter account responded by simply saying “go off queen”.