Are we saying goodbye to Universal Analytics?

[asikurrahmanshuvo]

This is because, even though Google is always announcing a change in its way of understanding and using information, it takes us out of our comfort zone and constantly forces us to learn new methods that involve modifying our communication strategies.

And in this same dynamic, the tax migration to GA4 impacts us because it means that we must adapt to Google again and this is why digital professionals have made themselves felt on the web in this regard.

Are you also worried or scared about what is to come? Let's find out a little more about what this new major Google change is all about.

It's not that radical yet and it's not the first time that changes have occurred in Google Analytics .

It is not for nothing that the name of the new argentina phone number list version is GA4 and the one we use, for most of us, is GA3. This means that there was already a version 2 and 1 of Google Analytics and that major changes in the tool are not a novelty.

Not to mention that technology advances faster every year, and intelligence, both human and artificial, follows these levels of development and new paradigms.

Despite the previous versions 2 and 1, I am too young in the job market to be able to tell you about the impacts brought about in 2012 by the implementation of the current version GA3 or Universal Analytics (UA), replacing GA2 or Classic Analytics (CA); which still works, despite the years, among very few companies.

Let us now take a look at the changes affecting the market today.

But before, I want to share with you that, on behalf of Rock Content , what we feel most in this situation is the great privilege of being able to live in a time of inflection for Google, in which now all professionals in the digital market must implement a new organizational structure, analysis and compilation of information, to receive the GA4 version with open arms and take full advantage of the data.

Have you imagined the number of robust communication strategies that will come out of the new major GA implementation? Because we can!