All of the above assumptions may be correct answers, and this is what makes the Japanese mobile game market unique.
For those of you reading this, you're probably eager to tap into a market worth $24 billion . Appier conducted in-depth interviews with in-house professional marketing managers whose job scope is focused on assisting game developers in launching and optimizing their products in the Japanese market. and compile key, practical insights that will be your first critical step toward a successful launch in Japan.
For game brands to succeed in Japan, they must first understand what popular games are in the market. However, game developers can't just search online for the most popular games and then copy them. Instead, they need to invest time and energy into learning more about the leisure activities and culture favored by Japanese people.
Among various sports games, baseball mobile games are the most australia phone number data popular among Japanese people. The reason is that although Japan’s national sport is sumo wrestling, the most popular sport is baseball. It can be inferred that among Japanese players who like sports games, the proportion of players who prefer baseball games will be the highest.
Similarly, the largest sports betting event in Japan is horse racing, and horse racing mobile gaming is also the most popular game among gaming players.
Keep up with local trends
Some game developers may not have the resources to create games specifically for the Japanese market, or may want to create games that have nothing to do with baseball or horse racing. Under this circumstance, how can we make good use of Japanese fashion trends and let the game successfully enter the market?
No matter which market you are in, the answer is “localization”.
Localization applications are most commonly found in game packaging and creative material design. For example, developers can identify the most popular buzzwords or design styles in Japan and incorporate these popular elements into game marketing campaigns and creative materials. This will help reach a mainstream audience that is extra attentive to the latest fashion trends.