Elements that constitute potential

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It is important to deliver content based on this consideration level to get the best approach.
The message you convey to low-attention users will be different than the message you convey to high-attention users.

 

Previously, the degree of consideration could only be germany telegram number database measured by "listening to the salesperson's words".
However, with the advent of MA tools, the learning level can be predicted to a certain extent based on the website,
email browsing status, catalog of specific materials, and participation in events.

The content itself, as mentioned above, is divided into "information confirmed only by those who are considering" and
"information confirmed by those who may consider in the future", so the content corresponding to the exam level is strictly classified. ,
It is very important to publish it online.

Category
 

In addition to the above, there are several measurement methods that are unique to B2B.
We would appreciate it if you could use them as a reference for your own exam level measurement.

 

◆Exam level extraction conditions (example)
Access multiple people from one company
I visited many times in a short period of time
Lots of meetings
Touched a lot of marketing methods
Companies that considered it in the past will take action again
 

 

Potential (Customer Conditions)
Potential is used to define the conditions of companies and people who are highly likely to buy your product or service
(being satisfied by using your product or service) and to grasp the popularity.

As mentioned earlier, many companies do not have clearly defined customers (targets) that are beneficial to them
or do not have a consensus within the company.

These are the elements that are arguably worth starting with ABM (Account Based Marketing).
Check this out for details.

 

Company Information
Company Information

Person in charge information
Contact Details

 

Company Information
Company Information

It consists of industry, company size (sales, number of employees, capital), region, etc.
If you choose an industry with a sense of scale that is favorable to your company, it is
an easy problem to solve. In many cases, the effectiveness of marketing measures and sales methods will increase.

Person in charge information
Contact Details

It is organized by job category, department, job title, gender, age, and accomplishment.
Even the head of the same company is divided into different groups according to whether he
is in the marketing department or the information system department.

 

If there is a consensus within the company on the company conditions and personnel conditions that are favorable to the company,
you can not only minimize marketing and operating costs, but also not waste resources.

In the extreme, the level of consideration is extremely high. However, if your customers are completely mismatched with the unit price of your product,
you will continue to use useless advertising expenses and resources. Therefore, the level of consideration is still low. However,
it can be said that high-potential potential customers have a higher final effect.