Seize opportunities using tools integrated into WhatsApp

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Many companies have already realized the potential of WhatsApp to increase sales and improve customer relationships . It is no coincidence that it is increasingly common to find CRM software strategies that integrate with WhatsApp to support actions throughout the customer journey.

Now, with the new coronavirus pandemic , when companies around the world need to reinvent themselves and be even more creative in the face of new challenges, WhatsApp has proven to be extremely useful.

In a context where people are constantly bombarded with information, whether in their email inbox or on social media, WhatsApp stands out for its personal touch, speed of message exchange and greater ease in capturing the attention of users – your leads and customers. It is precisely because of these characteristics that the tool has proven to be so efficient, especially at this time.

In this article, we’ll teach you how to use WhatsApp to speed up your sales and foster a closer relationship with your customers . Keep reading to gain insights for your business!

How WhatsApp is helping businesses in times of coronavirus
In recent weeks, people have drastically changed some of their habits: they are spending switzerland telemarketing data more time at home and, consequently, accessing the internet more. While isolation has been detrimental to some sectors, it can also be a good opportunity for those in the digital world.

To better understand this, we also need to think about the new work dynamics of companies and remember that many are following the home office model .

WhatsApp comes in here as a facilitator to make customer service faster and more personal and, in addition, to be the main contact for leads and customers, who in some cases do not have access to the company's telephone system – even more important if your business is B2B or B2B2C.

Tip: During this pandemic, it is important to capture the lead's WhatsApp number on forms, landing pages, and chats . This way, your inside sales team will be able to follow up more efficiently even if the opportunities are outside the office. This is also a good way to avoid relying solely on email, which can take longer to respond to, prolonging the sales cycle.

>> Click here and download our infographic to learn how WhatsApp can convert better than emails.

If customer service is an important area of ​​your business, consider using WhatsApp as a communication channel to promote empathy .

In critical times, people tend to feel more anxious , so taking extra care and supporting your customers now is a good strategy to ensure their success.

Tip: WhatsApp messages can be written in a language that is closer to speech and, as they are instantaneous, they tend to demonstrate that your company is much more available to the customer.