Step-by-step guide: How to create a business profile on Instagram?

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Like any other social network, Instagram has great potential and should be taken into account when thinking about your marketing strategy. Not only because the data shows a great sustainable growth of this application, but also because it is the favorite of young people, and it is specifically made for mobile phones.

If you think that the three characteristics above match the 99 acres database profile of your target and product, and you consider that this image-focused social network can be efficient in your marketing strategy, you should create an Instagram profile for your brand without wasting time.

In addition, the social network has recently created Instagram for businesses , which will allow you to have a specialized profile adapted to your needs. The three main features of this are:

Access to your own statistics: Until now, Instagram did not have statistics (like Facebook or Twitter did). But with the new version, you can access statistics that will help you know the impressions of your latest posts, those that had the best results, and other interesting data that will help you get to know your followers better and create more efficient promotions.
Promoting posts from Instagram: Previously, the only way to promote a post was by linking Instagram to your business Facebook and creating ads from Facebook Business. From now on, you can promote posts directly from Instagram. The ad options are the same as those offered by Facebook, but this time adapted to Instagram and without leaving the mobile app.
The user profile is tailored to the needs of a brand: When creating an Instagram for business, the profile is different from that of other users. They can identify your brand as such, and have the possibility of contacting it directly using a button that is only available to brands.
As you can see, thanks to the new improvements you will be able to improve and adapt the content for Instagram. However, there is a drawback (or rather a condition) : in order to create your Instagram brand profile you must already have a Facebook business page. In this way, the payments for the ads are associated with the same account you already have on Facebook, and all the data is also linked directly (location, contact, website…). For this reason, if you want your brand to start being seen in the Instagram universe, the first condition you must meet is this one.

Once you have your Facebook Business page, you're ready to create your business profile. Whether you don't have a profile yet, or you had one but at a standard user level , you must follow these simple instructions:

1. If you don't have an Instagram profile and want to create one

Please note that you can only create a profile from your cell phone. This social network only works from smartphones and cannot be managed from a computer. The steps you must follow from your cell phone are as follows:

Download the Instagram app (available for both iOS and Android)
Register as a new user. It is best to do so with the email of your company that you want to link.
The app will then ask you to follow a few simple steps: First, create your username , where you have to put the name of your brand. Then, follow people you know (who will recognize you through the email you have linked to your cell phone) and, finally, add your profile photo . You can check that you are doing it right by checking if the screens that appear are like these and follow the same order from left to right:
Learn how to create a business profile on Instagram

Once you have completed all the screens and are done, you will have created a user profile. To convert it into a business profile, you must access the options button (in the upper right corner). In the “ACCOUNT” option, you must select “switch to business profile” . Simply click on that option and follow the steps.






You will now have reached the same point as those who already have a standard Instagram profile for their brand and want to convert it to a business profile, so in both cases you will need to follow the same instructions below.

2. I have a standard Instagram profile and I want to convert it into a business profile

If you have a standard Instagram profile with your brand and also the Facebook Business Page linked to it, the app itself will probably give you the option to switch to a business profile, as you can see in the image we created as an example: