SEO Chronicles | Content for social networks

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One digital marketing objective that you can integrate into your strategic plan is to transform your customers into followers of the business's social networks. This way, they will be constantly informed of activations and new campaigns. What initiatives can you carry out to achieve this goal?

1. Organize exclusive dynamics

Customers are very happy when they have the opportunity to be turn leads into sales with overseas chinese in worldwide data recognized for their loyalty with a reward that is easy to enter. Many buyers value these gestures beyond the “commercial” aspect.

2. Deliver valuable content

Many people are saturated with advertising and appreciate a selfless gift. For example, you can offer an eBook with relevant information for customers in your industry, Excel spreadsheets that are useful to them, infographics that they can share with their colleagues, etc.

3. Offer exclusive deals for fans

To foster the emotional bond between the brand and the target audience, it is highly advisable to carry out unique offers for followers. In this way, you generate a feeling of community and belonging around social networks.

4. Interact with your audience daily

Communicate frequently with your followers. Value their different points of view, constructive criticism, suggestions and praise. Listening to them will allow you to get to know your business better. This feedback is more direct and sensible than that provided by a face-to-face survey.

With this attitude of active listening in the online context, customers and followers realize that they have their own space where their voice is taken into account.

5. Collaborate with influencers

For many young people, the opinion of an influencer is a determining factor in their purchasing criteria. For this reason, it is increasingly common for businesses to carry out advertising initiatives in collaboration with blogs managed by opinion leaders.

6. Share posts that spark interest

Through the company's social profiles, you can promote the content of your blog; but do so with titles that attract attention, images designed especially for each network, and excerpts of the content that generate curiosity.