Social eCommerce as one of the favorite options

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According to the eCommerce Marketing trends for 2019, social media will have a greater role . The most used social channels are increasingly geared towards offering options to sell directly or promote online commerce.

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For example, social network Instagram expanded its shopping, adding a dedicated shopping feed in Search & Explore and tagging posts and stories. Advertisers on the social network can now tag up to 5 products per post and 1 product per story. Users who click on the tag can see the product image, description, and price and the link where they can purchase the product.

Snapchat is also investing in the next generation of social israel whatsapp number database eCommerce, partnering with Amazon to develop an AR shopping experience. In 2019, this eCommerce marketing trend cannot be ignored.

Augmented Reality
Users like to search for products via smartphones, augmented reality is the new frontier. Augmented reality just offers companies a way to have a much more immersive shopping experience and to make all the phases where they are still considering what to buy more attractive. Already in 2016, a survey revealed that 71% of consumers would buy more willingly if they had the opportunity to benefit from the content of augmented reality technologies.

Augmented reality apps go a long way toward removing the ambiguity from e-commerce shopping . They do this by helping consumers visualize the product in the context of the physical space it will occupy.

An example of the use of augmented reality can be seen in Sephora, a global cosmetics brand that launched an AR app. The app allows women to see how makeup will look on their faces without having to try anything on their body. This is just one example of how AR opens up unexplored perspectives for brands to engage the public.