Make a good segmentation User segmentation for the conversion

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Therefore, databases should not be limited to collecting names and contact details. A good CRM will allow you to better manage customers and take into account their consumption habits, their behaviour, their tastes and, above all, something that has a lot to do with segmentation: what stage of the purchasing cycle they are in. 3.-funnelOne of the most important ways to personalize emails is undoubtedly segmentation. If you want to get your communications right and make them relevant and pertinent to your recipients, it is essential that you segment your database. To do this, you need to know your customers very well and, above all, know what phase of the customer journey they are in. You wouldn't send the same email to a user who has just registered on your website as to one who has abandoned the shopping cart .


The key to success is knowing how to adapt your chemical manufacturers email leads messages to your customers' needs at all times . You'll be able to be present and accompany them throughout the entire customer journey. 4.- Focus on the customer's behavior without looking like a stalker Similarly, measuring the frequency of your emails is important. It's clear that taking into account your customers' behavior on your website is one of the most effective ways to personalize emails. But bombarding them with every action they take on your site would surely end up overwhelming them. [bannerHero] Imagine that every time you visit a website or online store you receive an email. If you visit it frequently, you would end up unsubscribing quickly. Plan the frequency and number of emails you send to your customers so as to never be intrusive. 5.- Automation does not mean impersonality Nowadays, automation in email marketing is practically a must.