Examples of effective campaigns with influencers in Spain

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The closeness between brands and consumers through the messages shared by influencers on their platforms has led companies from all fields to create guidelines and collaborations on social networks. Indeed, according to a survey conducted by The Influencer Marketing Hub, in association with Viral Nation and NeoReach, it is estimated that companies earn $5.78 for every $1 spent on influencer marketing.

Here we share with you some examples of these collaborations with influencers in Spain that have been very effective.

Pantene and Aitana:
Aitana works as an ambassador for Pantene . The power of Pantene hair! With a post on her social media that included this phrase and showed her new look, she announced to the world that she would be one of the brand's new ambassadors.

With more than 3.6 million followers on Instagram and high engagement , her fresh and natural image has resulted in other brands such as Yves Saint Laurent or Coca Cola also choosing her as an ambassador or image for campaigns.

McDonald's and Tiktoker Night
With more than 11 million followers on TikTok and 3.4 on Instagra vp it email database m, Nachter is considered one of the most famous comedians on social media. His success led McDonald's to develop a campaign to encourage users to download its app, register and scan the code to accumulate points . This loyalty program offered various benefits in return.

Cacharel & Dulceida
The French perfume and accessories brand Cacharel , as part of its marketing strategy in Spain, decided to launch a Valentine's Day campaign together with Aida Domenech, better known as Dulceida , in which the influencer designed a case for the fragrance “Amor Amor” decorated with stickers alluding to love.

NEONAIL Spain and María Pombo
In Spain, the nail polish and accessories brand NEONAIL is constantly collaborating with figures such as María Pombo . Through sponsored posts, the influencer shares images of her nail designs using the brand's nail polishes, becoming a trend and inspiration on social media.

Freshly Cosmetics and Rocío Osorno
The natural and sustainable cosmetics brand Freshly Cosmetics , which was recognized in 2021 as the best e-commerce, has also launched successful marketing actions on social media with beauty and fashion bloggers such as Rocío Osorno. The Spanish influencer, who is an ambassador for the brand, developed together with Freshly Cosmetics a 100% natural body oil that promises juicy and luminous skin. The product, like many other launches of the brand, turned out to be very well received among social media users.

If you need support in creating a strategy to start collaborating with influencers, Kolsquare offers you comprehensive advice . Kolsquare is the leading influencer platform in Europe, a data-driven solution that allows brands to scale their strategies and implement authentic partnerships with content creators.