#4: How to Edit and Optimize Creative for Reels Ads

[shaownhasane]

Enable Advantage+ Creative
The easiest way to optimize your Reels ad creative is to enable Meta’s AI-powered Advantage+ Creative suite. When you upload a video creative, you'll usually see an option: Standard Enhancements. If you disable this option, you'll typically see a notification that campaigns using standard enhancements can achieve a 3% cost-per-result laos b2b leads reduction.

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So, should you enable standard enhancements? If you enable it, Meta automatically changes your creative composition and text placement to appeal to every audience. While these automated edits have been proven to improve performance, they can change the look of your ad in ways you might not expect.

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For example, enabling standard enhancements allows Meta to change the aspect ratio of your creative or display relevant labels (such as "Free Shipping") on the ad itself. It's worth testing your ads using standard enhancements before deciding on the right approach.

When you upload an image asset to Reels Ads, you'll typically see standard enhancements along with three or four additional options. You can toggle the "All optimizations" switch to enable all optimizations at once, or you can view each optimization individually.

Image brightness and contrast settings can improve the appearance of your ad without making major changes. If you're looking for a way to make your images stand out in your Reels feed without having to change your ads, this option is a great choice.