As a rule, the interest in the offer of users who have already visited the resource but have not yet made a purchase is higher than that of the rest of the target audience. The use of such a tool as retargeting allows you to reduce the costs of advertising activities, since its cost is less than that of other types of marketing.
You can return leads by offering something that interests them. Often, a special section is created on the site for such users, where they can receive some kind of bonus or gift. Contextual advertising will encourage a person to make a full order in the online store.
Working with look-alike audiences
Another effective way to lawyer data package transform leads into regular customers. Look-alike audiences are people who have similar reactions to representatives of target audiences. Advertising for these segments is focused on social networks. The Yandex.Direct service has a similar tool that allows you to display ads to potential buyers.
Excluding non-target audience segments
In order to achieve greater savings when attracting a client, you should exclude people who make up the active part of buyers from the ad display settings. This method is not universal, and when using it, you should take into account the specifics of business processes. For example, if a regular user of a social network bought a course on targeting and completed training under the program, he is unlikely to be interested in an ad about a subject that he has just studied. In this case, the entrepreneur will only waste his money. Therefore, if the product is unique and is sold to each client only once, it is simply necessary to exclude non-target users.
Control over the activities of managers
Sometimes businessmen with excellent marketing tools that attract many visitors notice that the number of applications and sales volume do not grow. One of the reasons may be poor management. For example, specialists pay little attention to promising channels or use ineffective scripts. In this case, it is necessary to carry out measures to improve the qualifications of personnel. Another possible solution is to delegate managerial functions to outsourcing.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Reducing the cost of customer acquisition through blogging
Let's use a specific communication channel to clearly demonstrate the reduction in customer acquisition costs.
By fine-tuning the advertising channel:
perform optimization or select new target audiences for an advertising campaign;
increase conversion by improving the design of the landing page, speeding up the loading of the site, including the mobile version;
revise the content, that is, increase its usefulness;
make more active use of non-standard, attractive graphic material;
generate and use catchy titles.