mplementing strategies that,

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The same strategies that we use every day to increase the turnover and visibility of our partners: Yoga Academy, and Arya, for example. Warning! This is not information we reveal often, which is why you should sit back and enjoy the paragraphs of this growth hacking guide. If you are an entrepreneur or a professional and want to create a strategy that works , rely on our experts to get the most out of your projects. Discover our consultancy. Ready to find out how it all works? Go… Table of Contents show What is Growth Hacking and Why is it Important for Businesses? The concept of Growth Hacking was first introduced by Sean Ellis , often referred to as the “godfather of growth hacking,” in 2010.

Ellis earned the title for his ability italy consumer mobile number list to drive explosive growth for several companies , including Dropbox, LogMeIn, and Eventbrite. He was the one who identified the need for a new type of marketer , one who was focused solely on growth. The traditional “marketer” was no longer enough. This approach required a different mindset, more analytical and data-driven, but also more agile and ready to experiment. Sean Ellis thus begins to emphasize the importance of a rapid feedback loop, where ideas were tested, data collected and analyzed, and lessons learned were quickly implemented. The goal was always the same: growth at all costs, but in a sustainable way.

Ellis’ success and approach led to the term “Growth Hacker” being coined and a community of professionals sharing this vision being born. His impact on the marketing world was profound , shifting the focus from “marketing” to “grow exponentially.” Today, Growth Hacking is a marketing strategy that focuses on creative strategies and tactics to accelerate the growth of a company or product . The term “hacking” here has nothing to do with illegal activities, but rather refers to the use of creative and innovative solutions to solve growing problems . Its birth is linked to the world of startups that needed to grow quickly with limited budgets and so, by codifying a clever mix of creativity and data analysis , this approach was born which is now adopted by many companies.