Six SEO strategies that will grow your business

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Built on several pillars, SEO (Search Engine Optimization) allows companies to benefit from better online referencing and generate quality leads . In B2B, SEO represents one of the most relevant customer acquisition channels. Indeed, precise SEO control is necessary to ensure a regular increase in organic search traffic and optimized positioning in search engine results page rankings.

Today, every organization must develop a marketing strategy that takes SEO into account, in order to improve its organic visibility and accelerate its growth. To do this,

we will review six decisive points that must be implemented or improved to optimize your SEO.

Index

1. Set achievable SEO goals to generate B2B leads
2. Define your B2B buyer personas
3. Identify the most relevant keywords
4. Publish high value-added content
5. Develop an external link strategy
6. Optimize the user experience
1. Set achievable SEO goals to generate B2B leads
Online referencing can be compared to a real lead generation campaign : by making your site more visible in search engines, you increase your chances of interacting with new prospects.

Lead generation is about generating qualified contacts through different methods, with the goal of making your pages easier to find by Internet users who are part of your target audience. Quality SEO is essential since 93% of online shopping experiences involve the use of a search engine.

Although SEO is one of the most interesting marketing channels , it is important not to overestimate the impact of actions carried out for this purpose, as lead generation is not a goal in itself. To achieve measurable results, you will need to adopt other consistent approaches. The SMART method (Specific, Measurable, Attainable, Realistic and Time-bound) is often used in SEO . It will help you set realistic and specific goals, such as increasing your organic traffic by 30% within 6 months.

2. Define your B2B buyer personas
Knowing who you're targeting is essential to effective marketing, which means developing "buyer personas" or "customer avatars." These are fictional representations of your ideal customers , those most likely to be interested in the products and services you offer.
In B2B, you won't be targeting consumers, but rather businesses.

Defining your target audience consists of two steps: the first is to analyse the behaviour of your prospects, in particular through the data provided by Google Analytics; the second is to summarise the results obtained to create empathy maps of your personas. Starting from a few key elements (gender, age, profession, family situation, interests, etc.), you will obtain a solid basis for all your marketing actions.

3. Identify the most relevant keywords
To achieve better referencing, a website must give great importance to the keywords used in its various contents. Terms and expressions linked to a given topic are favoured by search engine algorithms, so this stage should not be neglected.

When choosing your keywords, you can gather information about your personas, analyze the websites of companies in the same sector, and observe the most used expressions on Google using some specialized software. This process will help you choose the most appropriate keywords in a B2B approach to attract the attention of your prospects and generate leads.

4. Publish high value-added content
Content marketing is essential to get the most out of search engines.

B2B companies that offer regular, sufficiently long and qualitative content are able to generat australia mobile phone number list e more traffic than their competitors. Creating a professional blog linked to the main website is a good initiative that allows publishing varied content and longer formats. Blog posts can be used to answer frequently asked questions, reinforce your position as an industry expert and increase customer loyalty. High value-added content can also be used to generate leads by addressing topics that are relevant to your buyer personas.