They generated €50,000 through

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Genís Roca is an archaeologist , which would explain his presentation of digital skills as a consequence of an evolution and development over time, where technological advances were playing with the evolution of grandfather, father, son and grandson, in Genís' family. From a doctoral thesis on the Internet, health and society, it is known that 25% of Spanish citizens connect regularly to the Internet and have motivations related to the web.

However, there is a 40% that is not connected, and another 30% that connects little. Many entrepreneurs are in this 70% range that are outside the environment and the further they move away from it, the more time and effort it will cost them to join it. Like every evolutionary process, each advance has a time: that of each person , and it is not possible to skip stages.

It is therefore necessary that all those who are not yet zalo data familiar with the adoption of new technologies incorporate them as soon as possible, and thus be able to take on increasingly advanced roles on the Internet: observer, participant, creator. And also develop digital skills every day : knowing how to search, discriminate between sources of information, monitor a topic and manage relationships and digital reputation.

Gaby Castellanos brought up shocking examples of how a wedding video uploaded to YouTube has more than 33 million views today. In addition, the music that accompanies the video is by Chris Brown, an artist who was once the husband of another musical artist, Rihanna, who was shown to be hitting her. Since the video had so many views, the couple organized a collection against violence in which they have managed to collect more than 26,000 U$S for 1-12.

The social networks used by 85% of Spaniards over 15 years of age and the 2 million people who have their own blog in Spain are, among others, numbers that we cannot remain indifferent to. Gaby Castellanos' own company, SrBurns, which produces services, set up an online store to test the online movement. The surprise was that, unexpectedly, it, with 1,500 purchases and an average spending of €31 per purchase. Other actions on social networks were set up (relating the area of ​​mobile telephony, tourism and leisure, among others), with excellent results. An agency like SrBurns, which generated €2.8 million in one year, is an example to follow.

Ricardo Baeza Yates highlighted three internet trends :

– User-generated content (massive, on social networks and in real time)

– The impact of content (fragmentation of ownership, access and right to access)

– The ability to discover new business models on the Internet (search, traditional advertising, etc.)

The room was well attended, with some interesting questions and others that demonstrated the variety of areas and knowledge about the digital environment in Spanish SMEs and small businesses and the satisfaction of having discussed some important points with Genís Roca and Gaby Castellanos .