The wording of the questions

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in the questionnaire can also influence the formation of an opinion. For example, if the wording is incorrect, the respondent can be instilled with someone else's point of view or guided to the desired answer. Another mandatory condition for conducting an interview is the exclusion of the interviewer's own comments. If the respondent does not understand the question, it is recommended to read it again and give the respondent time to think.

The interviewer's personality (gender and age) can also dominican republic cell phone number list influence the answers. In some cases, the same age of the respondent and interviewer allows for more reliable results. Sometimes, when discussing personal and sensitive topics, the difference in gender between the interviewer and respondent can lead to the data being embellished.

Distorted assessments can also be obtained when the respondent is told the name of the company ordering the research. The influence of an authoritative name, as a rule, forces the respondent to give higher scores on the issues under consideration. Or, conversely, a negative image of the company can generate negative reviews and low assessments. “Depersonalization” of the customer is not only an ethical component of the research, but also a guarantee of unbiased assessments.

Currently, the media, including the "yellow press", exert a significant influence on the formation of public opinion, which is influenced from outside and gives its assessments of a certain event, "thinking" for the individual. In this information noise, it is necessary to remember that the opinion of each person is unique and has a place to be heard.