8 key tips for your content marketing

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Actions to implement to achieve your goals
Following the conversion funnel model is crucial for any content strategy, as it allows companies to better tailor the relevance of content to each stage of the purchasing process and measure the effectiveness of their strategy at each stage.



By following the sales funnel model, businesses can improve their conversion rates and increase their sales success. Here are the taiwan mobile database stages of this funnel for your content strategy:

1- Bring traffic to your site (Attract)
By creating quality content, you can improve your ranking in the SERP (Google Results Page) . Once you start appearing in the top results, your traffic potential will increase significantly.

Note: 88% of B2B sites are discovered through non-branded searches, meaning people find them using common keywords related to a problem or knowledge gap , such as: “How do you remove a raspberry stain?”

On the other hand, it would be a mistake to try to position yourself in search results solely to generate traffic, because search engines will not highlight content that users deem uninteresting.

To increase your traffic through content marketing and SEO, you must:

Know and understand your audience's content needs (What information, what solutions?)
Conduct research on keywords relevant to these issues and questions , and accessible to your brand for good positioning in search results.


Create quality content , properly optimized for these keywords, that informs and builds trust with users.
2- Increase the number of leads (Convert)
Every time a visitor comes to your site, you will need to turn them from anonymous to prospect, otherwise the traffic will be useless.

With this in mind, you need to build a newsletter subscriber list and to do this, continue to create quality content, but add another layer:

Include calls to action (CTAs) in your content to encourage visitors to sign up for your newsletter . You can even include a short form that collects their name and email address right on the page.
Create lead magnets offering a free form, infographic, white paper, etc. in exchange for an email address .