ChatGPT for Marketing: 10 Use Cases

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Discover, in ten examples, how to use ChatGPT to optimize your marketing processes. © Rokas - stock.adobe.com
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ChatGPT is known for its content generation capabilities. But OpenAI's chatbot isn't limited to just writing text and can be a great help in many areas, including marketing. Thanks to new tools like Personalized Instructions, Code Interpreter, and ChatGPT Enterprise, it's possible to optimize your workflows with AI. Discover ten examples of ChatGPT 's use in the digital marketing sector.

1. Create a profile with personalized instructions
In August, ChatGPT made a tool taiyuan mobile number database Custom Instructions available to all its users . This feature allows you to fill out a profile, determining a profession, a level of expertise, the type of audience you want to address, etc. You can also specify instructions for the chatbot's responses, such as tone, length, and content destination. The main advantage of this feature is that it is possible to save your profile and instructions so that ChatGPT can take them into account for each request. This has a double advantage: directly obtaining more suitable responses and increasing productivity by not having to provide details to the chatbot for each request.

For example, we want ChatGPT to generate product sheets for an e-cigarette e-commerce site. We specify our role as a web editor, our support, and our target audience. Then we explain to ChatGPT that we want product sheets for e-liquids of at least 300 words, based on the same template, with defined criteria and a defined hierarchy. For each such request, the chatbot will act in the defined manner, without having to specify it again.

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It is possible to save custom instructions to apply them to each query. © Montage BDM
2. Generate marketing content
ChatGPT generates content; that's its primary function. It can therefore be of great help to you, for example, in populating your website. Especially for repetitive tasks, such as product sheets. Closely related to our first example above, we can combine custom instructions with content generation. The role we previously specified to ChatGPT via Custom Instructions , web editor for an e-commerce site, will help us quickly create sheets for e-liquids.

We explained our wish to ChatGPT: 300-word minimum product sheets, intended for customers and our website, SEO-optimized according to a keyword, with a first section dedicated to the product's taste, a second to the different versions available, as well as characteristics and mandatory information. By simply writing the name of our e-liquid and the available concentrations, ChatGPT generates our product sheet in a few seconds. Simply repeat the operation for each product to quickly obtain a large catalog.