SEO vs SEA: Which technique should you choose?

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Do you want to make your website more visible, but you don't know whether you should do SEO (natural referencing) or SEA (paid referencing, Adwords )?

The first question to ask yourself is:

“Why oppose these two acquisition tactics?”

It may seem strange, but when you create a website, you don't choose between adding text or images, you do both! SEA and SEO are two techniques for acquiring traffic via search engines, each with their pakistan mobile database advantages and disadvantages.

Before going any further, let's briefly redefine SEO and SEA.

SEO or Natural Referencing:
These are techniques that allow a website to position itself naturally (without paying) on ​​search engines, such as Google.

The goal is to improve your website on a series of keywords in order to be positioned in the first results and to attract relevant and quality traffic in order to convert it.

SEA or paid referencing:
Advertising techniques that allow a website to rank in search engines by paying for each click made to the site. This "advertising" can be geolocated to reach targets in a given city, region, or radius. Each visit will then cost money.

If you are a marketing manager, you can discover the 8 keys to evaluating the performance of your AdWords campaigns in order to improve their ROI.

SEO and SEA differences at a glance


seo-sea-summary.png

But before we begin,

Are you sure your products/services are being searched for on Google?

To find out, it's important to conduct a keyword analysis beforehand. Know which keywords will be typed and for which your site provides a response (a service/product meets this request).

Are Internet users looking for your brand, your competitors, a specific product, are they asking questions without knowing your product?, …

If you need to cover a wide range of keywords, then SEO will likely be more cost-effective in the long run. Unless you have a large advertising budget. (What's a large budget? €5,000 to €10,000 per month.)

A question of market size .
targeting-sea-seo.jpg

Trying to rank naturally on Google for a local target can be very unprofitable.

Imagine a clothing store with a fairly local clientele (10-15 km around the point of sale). Trying to appear in the first organic positions for terms related to its products, such as "silk summer dress," would be a waste of time and money.

Quite simply because when you optimize your site for natural referencing, you cannot target a certain geographical sector, you are present in an entire country or more.

While Adwords offers the possibility of very precisely targeting the geographical areas in which your ads will be displayed (for example, 5km around your point of sale).

On the other hand, being naturally present when an Internet user types "women's clothing store uccle" can be more interesting in a natural way.

We can therefore see that the two techniques complement each other.