How can inbound marketing grow your business?

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Business owners today face many challenges when it comes to marketing their businesses and increasing their marketing returns. From yellow pages and trade show events to print ads, the options are endless. However, a relatively new marketing and sales method can help you address one of your business's biggest challenges: growth.

In this article, five high-level factors of inbound marketing help you understand how to attract customers, grow your brand, and your bottom line. Inbound marketing harnesses the power of your company's website to generate traffic and leads, automate marketing, acquire customers, and more effectively understand your cost per lead.

Grow by generating traffic to your website
The World Wide Web celebrated its 25th iran mobile database last March. Since its inception, it has revolutionized the way we do business. According to iMedia, 93% of B2B buyers use search to begin the purchasing process . 93%! If you're serious about generating traffic month after month, it's absolutely essential that the products and services you provide can be found online by your potential customers/prospects/interested parties.

So how do you get more traffic? Well, again, the options are endless. A good place to start is with the inbound marketing approach for blogs . If you're not blogging, you're missing out on what could be your biggest opportunity to generate traffic.

Take a look at these statistics:

Blogging frequency impacts customer acquisition. 92% of businesses that blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2013)
The global population of blog readers continues to grow. (EMarketer, August 2010)
81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2013)
There are 31% more bloggers today than three years ago. (EMarketer, August 2010)
46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)
Most people have read 5-10 blogs. (HubSpot Science of Blogging, 2010)
Nearly 40% of U.S. businesses use blogs for marketing purposes. (EMarketer, August 2010)
As you can see, a surefire way to drive traffic to your website is to blog. Blogging can expand your business's digital footprint, creating more opportunities to generate traffic. And with 60% of all organic clicks going to the top three search results, blogging will also contribute to higher rankings. Every blog post you create will continue to drive traffic to your website .