Sales and Marketing: The Enemy Brothers

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Salespeople hate marketing and marketers hate selling.”
These two departments are as much at odds as Liam and Noel Gallagher. But upon closer inspection, we see that these two artists have never worked better than when they worked together .

To achieve your company's revenue goals, alignment between sales and marketing departments is mandatory and non-negotiable!

If you've ever been in communication thailand mobile database a prospect and didn't recognize the company they represent, then you know exactly what we're talking about.

It's a classic symptom : the aforementioned departments are rarely aligned on the same page, and it's been like this since the dawn of time. Many companies (including the largest and most successful) have achieved incredible growth while salespeople hated marketing and marketers hated selling.

Why is alignment between these two departments so important today?
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The answer is that today's buyer behavior and experience require us to rethink how these two entities work together.

As we described in our article Smarketing: (Sales + Marketing) to boost your sales , the goal of Smarketing is simple: improve sales performance and generate revenue. The problem? In almost nine out of ten cases, salespeople consider marketing ineffective and/or useless, while marketing considers salespeople lazy and/or incompetent.

Here are some concrete actions you can implement today to align your teams and bury the hatchet between the sworn enemies.