SMARKETING - Aligning Sales with Marketing for More Growth

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Marketing and sales alignment is an indispensable element in any organization's success mantra, and stating this is nothing, putting it into practice is better.
In theory, it sounds simple, but in practice, not so much! So, what can you do to make sales and marketing as in sync as Sherlock and Watson, or Batman and Robin? See what I mean? We'll see how to achieve this below.

Here are 5 essential steps to establish a foolproof “Sales & Marketing = Smarketing ” alignment strategy :

1. Revenue discussion and agreement japan mobile database sales and marketing
B2B organizations with tightly aligned sales and marketing operations achieve 24% three-year revenue growth and 27% three-year profit growth (read here ) .

Shared revenue goals with clearly defined service-level agreements (SLAs) will definitely help you achieve these numbers. Numbers make ideas more realistic. Therefore, when sales discusses revenue per customer, average revenue per transaction, and so on, marketing is more likely to determine the number of qualified leads needed to achieve that number. With this information in hand, sales and marketing will be more likely to work closely together.