The five possible UTM parameters and their meaning

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utm_source : Shows from which page the visitor accessed your site
utm_medium : Shows which marketing channel brought the visitor to your website. For el salvador phone number data example, email, social media, or cost-per-click. Google Analytics assigns acquisition channels based on the medium.
utm_campaign : This information can be used to determine which campaign is linked to the promotion.
utm_term : This tag allows you to identify paid keywords you've targeted your campaign on. (The utm_term term parameter isn't used in HubSpot.)
utm_content : This allows you to identify the exact element clicked on in your ad or promotion. For example, you can also find out which of several links within a newsletter was clicked more often.
You should primarily use the first three parameters. You're free to choose the values ​​you use. There are no specifications here. However, you should still pay attention to source and medium, as these values ​​are responsible for ensuring that traffic can be assigned to the correct channels in Google Analytics. The following video explains the relationships very well:



Why are UTM parameters important?
The utm_content tag can be extremely important for optimizing your campaign. Once you've identified which triggers lead a visitor to your site, you can specifically amplify these stimuli and potentially even remove less effective elements from your website entirely. You'll quickly discover which advertising measures are successful and which need improvement. This allows you to experiment with your design using current and statistical data on visitor behavior on your website and optimize your presence promptly and effectively, since you have numerically validated information about which type of advertising and content works for your target audience.

You'll also learn which channels are most important to your buyers and whether you should ideally run campaigns via Facebook Messenger, other social media, or email. Knowing what makes your customers tick will naturally have a positive impact on your bottom line and the ROI of your campaigns.