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At the same time theres growing sophistication in the way returns are handled. Innovations like reverse logistics where companies track and manage returns in a way that minimizes losses are becoming commonplace. This is especially important as ecommerce giants like amazon as well as smaller direct-to-consumer brands offer free returns as a selling point. Read more: retailers resolve to even up online and in-store experiences in overcoming the scale of the returns challenge while many returns are legitimate the bizarre outliers provide a glimpse into human eccentricity.

Theyre a reminder that for every return backed by genuine honduras cell phone number list dissatisfaction theres a customer out there returning a half-eaten turkey a social media star to-be cycling through fast fashion wardrobes or a swap artist trading yesterdays used candles for todays new ones. At the heart of what can at times be bizarre shopper behaviors is a mix of entitlement creativity and sometimes sheer audacity when it comes to returns.

Customers often justify their actions with a belief that retailers particularly large ones have built-in profit margins to absorb such returns. For smaller businesses however these antics can be devastating cutting into already slim margins and consuming valuable time. Theres a fine line between flexibility and profitability. Shopper returns made up billion or of the trillion of retail sales reported last year compared to in that represents a jump of .