14 SEO measures you should stay away from

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Then there's so-called black hat SEO ; these are SEO measures that fall outside of Google's webmaster guidelines. These measures aren't designed to provide users with the best content; instead, they're designed to fool the search engine into thinking your content is relevant and popular. This is done, for example, through spam measures, link buying and link exchanges,

or hidden text that you as a user never see. The reason: Black hat thailand cell phone number list methods are often cheaper and quicker to implement, but they only show short-term success and will sooner or later turn against you.


But you don't have to worry about which tactics might be on the dark side of search engine optimization. I've got you covered with the ultimate guide to SEO measures you can safely ignore. At the end, you'll find the corresponding checklist for download.