Marketing interview: 10 tips for more success

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1. Good preparation is half the battle
The job interview is about showing your interviewer who you are and that you are the right person for the job.

Anyone who makes it to an interview with the company's HR department after applying has already achieved a great deal. The company is certainly interested. Now show that the interest is mutual. Before the job interview, research all available information online about the company and your potential future marketing position.

However, it's not a good idea to limit your research to the company's website. Other information from social networks (especially LinkedIn, XING, Facebook, Instagram, etc.) can be invaluable! Also look around your personal circle of friends and family: Who has already dealt with the company and can answer your questions? You might even get a personal recommendation this way—which is worth its weight in gold!

The second part of the preparation concerns you. As a marketing professional, you know the power of storytelling . Use this knowledge to tell your own story! Be aware of your qualifications and strengths and consider situations in which you have used them in your career so far.

Strengths of online marketing managers include:

Hands-on mentality
strategic-analytical and innovative-creative thinking
self-consciousness
Assertiveness
empathy
Communication skills
Customer orientation
Enthusiasm
Solution orientation
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2. Dress code for the marketing interview
Good preparation also includes asking yourself: What should I wear? Find out what the dress code is for the company. Banks and insurance companies still place great emphasis on shirts and suit trousers for men and blouses or dresses for women. However, the more youthful the company's image, the more casual the marketing interview can be. Strict dress codes vietnam phone number data are also generally passé in marketing agencies and internet companies.

One rule always applies, however: You have to be well-groomed and clean. Shoes should be polished, clothes ironed, and fingernails clean. Even if it wouldn't be a problem to show up to a marketing interview in a T-shirt at a modern, young company, coffee stains are taboo.

3. Punctuality & politeness – not yesterday’s virtues
Of course, you should arrive on time for your marketing interview and be polite. This doesn't just apply to the interview itself. The receptionists or people you meet on the elevator may also be sitting across from you in the interview shortly after. Some bosses observe applicants while they're still on the street. So, it's a good idea to start by maintaining good manners on your way to the company.

4. A question of attitude – body language
A slouched posture during a marketing interview is a common reason why applicants are rejected. Crossed arms, lack of eye contact, and fidgeting also prevent you from making a good impression. This is especially true, almost literally, if your handshake is very limp. A firm handshake, on the other hand, conveys confidence and enthusiasm. Sit quietly, upright, and confidently! Don't close yourself off from your interviewer by crossing your arms, and make eye contact as often as possible.

5. No false modesty
It's almost a natural reflex: Intimidated by the marketing interview situation, many people decline the offer of coffee or another beverage. But false modesty is out of place here. After all, you want something from the company—a job. So feel free to accept if you're offered one. Not least, this will signal your self-confidence.

6. Standard questions – Don’t give standard answers!
In every job interview there are interview questions like:

What sets you apart from other candidates for this position?
Why did you choose this profession?
Why do you want to work with us?
How do you deal with stress?
You can find more questions that a HR manager might ask here: Interview Questions
HR managers are familiar with the literature and the boring answers. Stand out from the crowd and score points with a unique answer! It'll be memorable if you incorporate your personality and wit. For example, a good way to answer the question about your career prospects is to tell a short and exciting story about how you saw the world as a child and what dreams you had back then.

During the marketing interview, you'll naturally also be asked to assess your expertise and professional experience. You may be asked questions like these:

What experience do you have in search engine marketing?
>> Tip : We'll show you 5 free SEO tools that make search engine optimization easier.
Which social media channels would you use for our product XY?
Can you give us an example of how you, as a social media manager, achieved better results by cleverly using social media channels?
What tools would you use to create social media videos?
Which online marketplaces do you know as an e-commerce manager?
What results have you achieved with Google Ads advertising campaigns?
Which tools do you use to monitor and improve your rankings?
>> Tip : In addition to traditional online marketing tools, you can also list social media management tools or project management tools .
Which metrics do you consider the most important in online marketing?
>> Tip: You can find the most common marketing KPIs here .
Here, too, you can score points with good preparation: Think about which of your projects were particularly successful and what you contributed to them.

7. Gaps in your resume? Honesty is key!
A trip around the world or a few months of relaxation? Almost everyone has gaps in their resume, but an unbroken employment history is the rare exception these days. You don't have to be ashamed, even when you're sitting across from a potential employer in an interview. Honesty pays off.