Inbound Marketing Stages

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Inbound Marketing strategies combine the creation of engaging content for the public with marketing automation, which makes the entire process more efficient.

All of them are carried out through integrated actions and techniques, which are monitored so that it is possible to measure and analyze the results, and improve whatever is necessary.

Since the objective of Inbound Marketing is to transform an unknown visitor into a consumer who promotes the brand, the methodology advances through four stages, which guide the user along a path that ends in conversion.

The steps are complementary and, for a iran mobile database strategy, they all need to be well worked on:

1 – Attraction

The first stage of Inbound, attraction, is the gateway for potential customers to enter the business. The consumer is now a stranger and must be attracted to the company through interesting and captivating content, thus becoming a visitor.

At this stage, you can explore channels such as blogs, websites and social networks. In all of them, you need to generate relevant, quality and authoritative material. Therefore, the allies of Inbound here are SEO and Content Marketing.

2 – Conversion

The next stage is conversion, in which the company will open the opportunity for the consumer, at this point an unknown visitor and loyal fan of its content, to become a lead, that is, a known contact of a potential customer.

This part is usually done through Call To Action – landing pages and forms. After this phase, the company finds a direct way to communicate with this person (email or WhatsApp) and obtains permission to use it. Then, it is time to nurture this lead and bring them closer so that, in the near future, they become a customer.

3 – Sale

The time has come for the long-awaited sale. Through the communication channel opened in the previous step, the company must contact the lead so that the sale can happen and the lead can become a customer.

At this stage of Inbound Marketing, email (promotional and newsletter) and marketing automation are involved.