The importance of +1s on Google+ for SEO

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This week, and taking advantage of the fact that we have reached the first 1,000 +1s on our Google+ page , we have decided to write about this topic. A lot has been written about Google+ (we have too), but there are two clear and indisputable things that concern it and on which the entire sector agrees: 1) that it does not generate interest and interaction on the part of users, especially in Spain; and 2) its positive effects on SEO . And if only for this second point, if your company gives importance to web positioning within the set of objectives in digital marketing , you should be and interact on Google+.

Lately there has been some debate among online marketing professionals about which aspects or actions of Google+ help us most with our SEO. Hence, on some websites we find a button to +1 on Google+, while on other websites we are invited belgium telegram data to become followers of the page on the social network. Both have their own advantages, and it should be noted that the follow button is quite new and many brand websites still contain only the +1 button.

The main argument in favor of the follow button is that it is a long-term bet: having someone follow you will allow you to grow your audience on Google+ and encourage long-term engagement, while a +1 is an important value for our SEO, but it can be difficult to reconnect with that person and get more +1s if they do not follow our page.

In conclusion: while getting +1s is the best way to accumulate good SEO (since Google detects that you are a company that is offering quality content), the best guarantee to accumulate the maximum possible +1s in the long term is to grow your community, the number of followers. That is why we recommend following a strategy that is aimed at pursuing those two objectives, which will guarantee us the desired impact on our SEO in the short and medium term.

So, in keeping with our speech, now that we have reached our first 1,000 +1s on Google+, we are going to work hard to grow our followers. We hope you liked the article, and we continue reading about this and other fields of online marketing. See you soon!