A real innovation policy, including for historic brands

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It is now difficult as a media not to make videos, even if the shift is expensive. And as everyone knows, to succeed, it is not enough to produce a few, occasionally. Condé Nast, the press group present in 29 countries and at the head of 118 magazines including the New Yorker, Vogue , GQ , and Vanity Fair, has chosen an ambitious and diversified production and distribution strategy. Overview with Thomas Leroy, director of the video department of Condé Nast France.


With twenty YouTube channels , Condé Nast now oman cell phone number list has more than seventeen million subscribers and gains around one million each month . The key to this success? The diversity of formats dedicated to Millennials and Gen Z.

" The ability to produce and distribute video at low cost without format constraints creates countless possibilities. It is essential to explore new experiences in order to use digital as a formidable laboratory for expressing the creativity of our brands ," explains Thomas Leroy.

Condé Nast France has implemented a video development policy since 2005. Thomas Leroy develops premium digital formats in close collaboration with the group's various editorial departments.