Use testimonials and reviews in your campaigns

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There’s a difference between you telling your audience how good your products are and your existing customers telling others that they like your products. Using testimonials and reviews as part of your ecommerce marketing strategies gives customers the push they need to overcome their objections and purchase your products.

Most e-commerce stores use these reviews and georgia phone number data testimonials on their homepage, landing pages, and product pages.

Use video marketing
With the rise of shorter video formats like reels and stories, people are increasingly drawn to engaging video content. A recent study revealed that 91% of people want brands to create and share more online video content. The reasons are simple: it’s easy to consume, tells a story more effectively, shows emotion, and humanizes your brand.

There are three ways to create video campaigns for your e-commerce store:

Provide detailed product features and functions: For example, if you're selling a premium fitness watch, you might want to present a detailed video that describes what a person can do with the watch.
Use product tutorials: Many beauty brands now have videos on their product pages that show how customers can create different looks using their products.
Share video testimonials: From your customers on your homepage or important landing pages.