Claude Guerrero, SEO for B2B services

mostakimvip06 · Post by **mostakimvip06** » Wed Feb 19, 2025 9:58 am

Typically, the websites that attract the most organic traffic offer products or services for the end consumer. But there are other types of portals that, due to their business characteristics, are aimed at smaller niches : B2B .

In these cases, the positioning strategy has some particularities , which we have put into practice with the website of Guerrero Claude , a distributor of equipment for hotels and restaurants .

The first and obligatory step to start working on the SEO of any project is to search for and analyze keywords . For B2B businesses, and specifically for the case at hand, search terms usually have low traffic volumes . In addition, we will korea telegram data normally focus on long-tail keywords , avoiding keywords that are not very specific. For example, attacking combinations of terms that include Guerrero Claude's main brands, such as "luigi bormioli distributor".

Another aspect to address at the start of a B2B positioning strategy is the technical SEO audit . Using professional tools, we analyze a website in depth to detect and correct common errors and points for improvement, which can include everything from the impossibility of accessing certain pages due to linking problems or other issues, to the lack of essential HTML tags such as the Title, to duplicate content errors.

One technical point that has become particularly important due to the latest Google algorithm updates is the website loading speed . Especially relevant for smartphones, we must ensure that the website is fast, even with poor mobile connections.

Once the website has been optimized from a technical point of view, we must work on other aspects of our SEO approach, which include Linkbuilding and a content plan . This last point is quite different for websites that offer products and services to other companies, such as Guerrero Claude, compared to those that are B2C oriented. The texts and other content resources in B2B will be of a technical nature , using the language that professionals in the sector we are targeting already know.