LinkedIn Ads in Spanish

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LinkedIn is not widely used in Spain, compared to other social networks such as Facebook or Twitter. However, Spain is ranked as the tenth country in terms of users worldwide, with 2.6 million users, representing a penetration of 5.66% and much higher than countries such as Germany (1.83%) or France (4.98%). Searching for business contacts is the first use that Spaniards make of the social network LinkedIn.
Since the beginning of September, the social network has tried to give a new boost to its business in Spain by launching its sponsored ads in Spanish . Until now, they only worked in English, but from now on, it is now possible to create advertising campaigns or LinkedIn Ads in Spanish.

These new campaigns are being launched with the aim of improving the profitability of the social network, while facilitating access to new professionals through a powerful segmentation tool by sector, position, company size, city or experience. LinkedIn Ads laos telegram data work in a very similar way to other social networks, allowing campaigns to be designed based on pay per click or per impression.

The content of the ad is basic: destination URL, a title, text of maximum 75 characters and an image. Finally, price per click or impression, daily investment and end date of the campaign or uninterrupted.

In the case of the French market, interest is divided between Occitanie, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur and Nouvelle-Aquitaine. In the British market, interest is limited exclusively to the English area, while Scotland, Wales and Northern Ireland do not seem to be an attractive market for customers.

Our recommendations as an online marketing agency
The conclusions, once the Google Hotel Insights tool has been used, are obvious. As an online marketing agency, we will recommend our client to carry out Google Ads campaigns focused on the local market , specifically the Catalan market, and to leave aside campaigns aimed at other source markets, including the Spanish one. We will, however, delve deeper into local SEO and leave international SEO in the background, until interest in travelling to Barcelona is reawakened, hopefully soon.