Domains and web positioning

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A domain is like a brand, when choosing one we must take into account that it sounds good, that it is related to the product and that it is easy to remember . These are three points that at first glance seem easy to comply with but in practice it is not. It is not advisable to use metaphorical domains that sound very good but that the client will rarely be able to remember and, even less, write correctly.

What is a web domain?
A web domain is the name of a website and is characterised by the fact that it is a unique name, meaning that no two websites can have the same name. Therefore, a name must be chosen that identifies the company. In addition to the web domain name, the domain extension must be chosen , which refers to a geographical location such as "es" (Spain) or ".com" (to cover the entire world).

Which domains rank better for SEO?
When we talk about domains, apart from the classic points of the brand we enter the world of web positioning or SEO and the classic question: should my domain include the keywords by which I want to be found? The answer is that it is convenient and, although it is not obligatory, it will always generate better web positioning so it is highly recommended to include them.

For example, we have created two web pages which are: Ecobike dedicated to the sale of electric bicycles and triacasadecolonies.com, a portal for booking summer camps. Both domains incorporate the main keywords of your business, which netherlands telegram data will make them appear earlier and better on Google. So for example, when doing a search like electric bicycles or “summer camps” we will see that Google highlights the domain name in bold because it matches the keywords of the search .

Finally, we must talk about the domain extension, it is recommended that it be .com, unless the services are directed to a specific country. In this last case, it is recommended to use either .com or, for example, .es.

How does the web domain influence SEO?
The web domain must have a series of characteristics to help position a web page, and these are:

Domain extension : The type of extension is irrelevant and will not affect your website's ranking, but it is suitable for targeting a specific country .
Antiquity : It is preferable to contract the domain for a period of 2 or more years , so that Google identifies it as a long-term and not temporary location, which puts it in a better position.
Structuring : Currently, adding the keyword within the domain is not relevant, since Google has recently lowered the level of importance that this element used to have in SEO.
Avoid using punctuation marks : Avoid using many hyphens, umlauts, apostrophes and uses of the letter ñ.
Phonetics : Remember that the domain name is the brand and it has to be easy to remember , with simple and short names .
We hope that through this post you have been able to understand the importance of the web domain for SEO . If you have any questions or want to hire any of our services, do not hesitate to contact us.