Seth's thesis is that the next decade will be about 'the game layer'. The past decade was the era of social media. 500 million people on Facebook know what that means. Social media is all about making connections. And while social media is still very relevant for now, the next decade will be about gaming, in the form of a game layer that can be applied to all kinds of services.
He gives nice hands-on proof of that development in education ('why not create a grading mechanic that has progression instead of failure baked in?'), acquisition and loyalty systems. Then we suddenly remember that he also told (approximately) this story at TED:
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Finally, Priebatsch states that you can use 'communal gameplay' to reduce singapore phone number list problems, such as environmental issues, from 'impossible' to 'incredibly complicated'. He illustrates this by putting the room of three thousand people to work with large colored cards. They have to be arranged by color within three minutes without talking and without standing up. This as an analogy of the real world. If it works, SCVNGR donates ten thousand euros to a good cause. After one and a half minutes the puzzle is already solved. The beginning of a 'decade of gameplay'.
Fabrique reports on SXSW in a series of articles for Frankwatching . The contributions are a co-production of Gert Hans Berghuis , Jeroen van Erp , Pieter Jongerius , Matthijs Klinkert and Paul Stork .